Positioning Products & Services:
Make Your Offering Stand Out From the Crowd
In this informative talk with Bill Wagner, President of Penta Technologies Inc., you’ll learn how to identify strategies for positioning your products and services to win business from your competitors and command a premium in your market.
Bill will cover proven real-world techniques for: market segmentation, targeting and positioning, as well as share his experiences transitioning those strategies into action. He’ll share experiences from his time leading product strategy in the worlds of healthcare, e-commerce, fintech and construction technology.
FREE for AMA members or $25 for non-members
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