Journey Mapping - A Well Known Tool, But How Well is it Used?
Journey Mapping is not a new thing. It has been around for a long time. However, most B2B organizations do not take full advantage of their information and do not use them to set business or product strategy. In this presentation you'll discover what a good journey map looks like, as well as the various ways it should be used. Finally learn about how to develop a journey and get leadership to buy-in to its value and use.
Thursday, October 21st
11:00 AM - 1:00 PM
17975 W. Sarah Lane
Brookfield, WI 53045
Marketers in Manufacturing
This was a virtual event that took place on 5/21. Listen in for some great insight from our expert panel.
The State of Marketing
This was a virtual event that took place on 4/16. Listen in for some great insight from our expert panel.