Journey Mapping - A Well Known Tool, But How Well is it Used?

Journey Mapping is not a new thing. It has been around for a long time. However, most B2B organizations do not take full advantage of their information and do not use them to set business or product strategy. In this presentation you'll discover what a good journey map looks like, as well as the various ways it should be used. Finally learn about how to develop a journey and get leadership to buy-in to its value and use.

Thursday, October 21st

11:00 AM - 1:00 PM

Lake Lounge

17975 W. Sarah Lane

Brookfield, WI 53045

Marketers in Manufacturing

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