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Monthly Events
- Increase your professional networking
- Hear dynamic speakers address educational topics
- Get more from your AMA membership
These events are held at various locations around Metro Milwaukee and typical costs are $25 for AMA members, $40 non-members and $20 for students. Scroll down to see a list of upcoming programs.
AMA Excellence in Marketing Awards (EIM)
- This annual event honors outstanding marketing strategy.
- Featuring area winning companies.
- The Milwaukee Business Journal and the American Marketing Association present these awards.
Now accepting entries for the 2010 program. Download an application now. Deadline for submission is December 31, 2009. For additional information about the EIM nomination process, email ama@mgmtconnection.com or call (414) 353-4451.
2009-2010 Programs at a Glance
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DATE
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FOCUS
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PROGRAM
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SPEAKER
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| February 11 |
Economic Trends |
Economic Trends & the Impact on Marketing |
Dean Mike Knetter, University of Wisconsin-Madison |
| March 16 |
Personal Branding vs. Corporate Branding |
Information coming soon |
To be determined |
| April 15 |
Research Panel on Social Media Tools |
Information coming soon |
To be determined |
| May |
Sustainability/Corporate Responsibility |
Information coming soon |
To be determined |
| June |
Global Marketing & Brand Asset Management |
Information coming soon |
To be determined |
 Social Networking event
FEBRUARY 11, 2010: Economic Trends and the Impact on Marketing
Current economic conditions have had a profound impact on individuals and organizations alike. If you would like to learn more about the economic outlook and trends that will affect marketing as a discipline, the February AMA luncheon will be of interest to you.
How clear is your crystal ball? Did you think the stock market would reach a turning point in early 2009, the gross domestic product by the middle of the year, or unemployment rates by early 2010? Significant change has resultedbut more is needed to turn the economy around. A challenge will be getting the private sector to maintain the momentum generated by monetary stimulus over the last year.
In 2009, Mike Knetter, dean of the Wisconsin School of Business, accurately predicted the series of events which have paved the way for an economic recovery. So what’s next? Join the Milwaukee Chapter of the American Marketing Association and Knetter at the February luncheon to learn more. The event will offer valuable perspectives and help you determine if your business or industry is poised to lead the economic turn-around or best served by lying low. You will also gain insight on the…
- OUTLOOK for the national and regional economy
- TRENDS affecting the marketing industry
- ROLES of marketers in an economic downturn
- POLICIES enacted to aid recovery
- BEHAVIORS of American consumers
Marketers who understand the industries of the future and can navigate the consumer-driven media landscape will be well positioned to lead. Register now to attend this educational event and see how the future may unfold.
ABOUT THE SPEAKER:
Mike Knetter joined the School of Business as its dean in 2002. He has orchestrated the novel $85 million Wisconsin Naming Gift, expanded Grainger Hall, restructured the full-time MBA program and expanded the Enterprise MBA. Before joining the University of WI-Madison, he served as an associate dean and professor of international economics in the Amos Tuck School of Business at Dartmouth College. Knetter is widely published and served as senior staff economist for the President’s Council of Economic Advisors for former presidents George H.W. Bush and Bill Clinton. He is also a research associate for the National Bureau of Economic Research and serves as a board member or trustee for a number of organizations. In addition, he is the current chair of a capital campaign in Dane County designed to assist homeless families as they work to secure housing and employment.
WHO SHOULD ATTEND:
This educational event is for marketers of all levels – from the C-suite to students – as well as business owners. The luncheon is open to AMA-Milwaukee members and interested individuals.
WHEN:
Thursday, February 11, 2010 11:30 a.m.-1:00 p.m.
WHERE:
Crowne Plaza Hotel, 10499 Innovation Drive, Wauwatosa, WI 53226
PARKING:
Complimentary parking is available in a private, surface lot.
FEE:
$25 for AMA members
$45 for non-members
$20 for students or individuals in transition
RSVP:
Register no later than Monday, February 8, 2010
REGISTER ONLINE NOW or DOWNLOAD A REGISTRATION FORM now and register by mail.
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