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The Milwaukee Chapter of the American Marketing Association serves all levels of marketing professionals.

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WEDNESDAY, DECEMBER 30, 2009: 

Wanted: Your Compelling Questions.

On Thursday, February 11, the AMA-Milwaukee monthly luncheon will feature Dean Mike Knetter from UW-Madison’s School of Business. The discussion will be around general economic trends but Dean Knetter wants to be sure he addresses any marketing-oriented questions you might have during his time with us.

If you have anything you would like him to address specifically for our group, please send your question to Craig Gagnon no later than Friday, January 1.

The program will be held from 11:30 a.m.-1:00 p.m. at the Crown Plaza Hotel in Wauwatosa. Addtional details and links to register will be available soon.


MONDAY, DECEMBER 28, 2009:  DEADLINE EXTENDED for Excellence in Marketing Awards

It's That Time of Year Again -- Time to Submit Your Excellence in Marketing Awards.

Download  2009 Entry Form now or read on. Deadline extended to January 15, 2010.

What are the Excellence in Marketing awards?
The annual Excellence in Marketing (EIM) awards, directed by the Milwaukee Chapter of the AMA, honors Wisconsin companies or organizations who have shown outstanding marketing efforts. Each year, nominees are judged on their goals, use of marketing tools, creativity, innovation, and the results of their marketing strategies.

 Nominees are organizations who have built a marketing strategy in one or more of the following aspects of marketing:

  • Market Research
  • Product Branding Campaign
  • Advertising
  • Customer Service Program
  • Public Relations
  • Corporate Identity Campaign
  • Direct Marketing Campaign

Why enter?
Prestige: EIM award winners earn the honor of belonging to a very elite group of high-level marketers in the Milwaukee area.

Celebration: The EIM awards celebrate the outstanding marketing efforts of companies and individuals in the Milwaukee area.

Recognition: Entries will be displayed at the 2010 EIM Awards Banquet. Winning companies and individual team members are recognized as leading marketers in our area, helping to boost employee morale and elevating their recognition in the community.      

Winners will also be invited to:

  • Present their winning case study at a 2010 AMA Monthly meeting
  • Utilize the “Excellence in Marketing – Winner” seal on any promotional collateral (print or electronic)

EIM award winners will be announced and awards presented at a reception in February of 2010.

Eligibility
Both AMA members and non-members are invited to enter the Excellence in Marketing awards program.  Individuals or companies may also nominate another individual or company.  Any Wisconsin-based individual, company, non-profit organization, marketing or advertising agency or consulting service, which implemented a marketing program between January 1, 2009 and December 31, 2009 is eligible to enter the competition. 

Criteria
The awards, similar to a “best of show”, are given to companies or organizations who have built a marketing strategy in one or more of the following aspects of marketing:

  • Market research
  • Advertising
  • Customer service program
  • Public relations
  • Corporate identity campaign
  • Product branding campaign
  • Direct marketing campaign

Categories
Entries will be accepted in the following categories:

  1. Print
  2. Web
  3. Integrated
  4. Other

Judging
Judging will take place in February 2010.  AMA-Milwaukee will assemble an experienced and well-rounded judging team representing various disciplines.  Judges reserve the right to reject any entry which does not meet the guidelines, and the decision of the judges is final.  The judges will base their decision on each entry’s goals and objectives, target market, limitations, challenges and results.  Creativity is an added bonus but the criteria mentioned above will be weighed more heavily.  Judges also reserve the right to declare more than one winner per category.

How to enter
Download and complete a  
2009 Entry Form  for each entry, sign the Participation Agreement, attach the required case study and $50 entry fee. Checks should be made payable to AMA-Milwaukee.

Deadline
Final deadline is Friday, January 15, 2009.  Entries should be submitted to:

AMA-Milwaukee
c/o Michelle Kionka

For U.S. Postal Service mail:                         
P.O. Box 13036                                                          
Milwaukee WI  53213                                           

For Fed Ex, UPS or other carrier:
8724 W. Helena St.   
Milwaukee WI 53224

E-mail: mkionka@mgmtconnection.com
Phone: 414-353-4451
Fax: 414-431-4195


 

Coming Next
Economic Trends
February 11, 2010
11:30 a.m.-1:00 p.m.
Crowne Plaza Hotel
REGISTER NOW.

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